Small businesses are the backbone of our community. They deserve better than what most agencies offer.
OUR MISSION
We believe every local business owner deserves the digital tools and support that actually move the needle — without the jargon, the bloat, or the bill that comes with it. Our mission is simple: free you up to do what you love, and make sure your community can find you when they're looking.
HOW WE STARTED
It started on the mats.
Chris and Jorge met at a Brazilian Jiu Jitsu gym in Jersey City — the kind of place where you leave your ego at the door and everyone's working toward something. Between rounds, they started talking to the owner about his business. He was good at what he did. He was building something real in the community. But his website was a mess, and he had no idea where to start fixing it.
That conversation opened a door. They started talking to more business owners in the area — a contractor in Hoboken, a salon owner in Bayonne, a restaurant around the corner — and kept hearing the same thing. Everyone was stuck choosing between three bad options.
01
Do it yourself
Spend every spare hour learning SEO, building websites, and figuring out digital marketing — instead of running your business and serving your customers.
Three options. None of them good.
Every small business owner we talked to was facing the same impossible choice.
02
Hire a big agency
Get handed off to a junior account manager at a bloated agency that charges enterprise rates, doesn't know your neighborhood, and disappears after the contract is signed.
None of those options felt right. So we built the fourth one.
03
Do nothing
Skip the digital presence entirely and hope word of mouth is enough — while competitors who invested in their online presence keep showing up where your customers are looking.
Lean, local, and built for real businesses.
We're not a faceless agency. We're your neighbors — and we built Collier Diaz Marketing around what NJ small businesses actually need.
We're based in Jersey City. We know this market, these neighborhoods, and what it takes to compete here. Every strategy we build is grounded in the NJ market.
Local first
No bloated teams, no unnecessary overhead. When you work with us, you work directly with Chris and Jorge — the people who actually know your business.
Lean by design
Real impact on your bottom line
We don't measure success by deliverables. We measure it by what changes for your business — more customers finding you, more time back in your day, more revenue.
The people behind your strategy
Chris leads strategy and makes sure every campaign actually moves the needle.
Co-Founder & Strategist
Chris
Jorge turns ideas into visuals and stories your neighbors actually care about.
Co-Founder & Creative
Jorge
Ready to work with an agency that actually knows your business?
Let's start with a free conversation about where you are and where you want to go.
We'll respond within 1 business day.